With only 20 families on hand to raise the funds for the 1st Falcon Scouts, fundraising committee organiser Hazel had to think outside the box in order to ensure not just a successful fundraiser, but one that thrived.
For Hazel, Living Fundraisers was a no-brainer and that’s what she presented to the fundraising committee. “It was a no risk, no fail venture,” Hazel said.
The fact that there were no additional expenses, no freight or postage costs and the fact that any leftovers could be sent back was what won them all over. “Everything is profit, which is a huge bonus!” she said.
Aside from that, the product in itself was attractive. But she had to think of a way to make it work, and work well. So she jumped the gun and did it all backwards.
Having a few samples on hand a few weeks before making an appearance at the local, Mandjar Markets, she carefully explained the product to the scouts at their weekly meetings. Product orders were taken from scout families before any orders were placed with Living Fundraisers, then family and friends were involved. Hazel also put order forms at businesses around town before the market, so she already had a lot of orders before the day arrived.
In addition, ten kits each of flowers, veggies, herbs and Christmas cards were then ordered and presented at the local markets.
“The ordering of kits was easy, and the presentation was really good. They looked fantastic.”
Hazel explained they used this to their advantage, and she dressed up for the markets, in a similar style and same colour as the packaging. She had wanted to grow some samples before the day so she had examples on the table for people to see, but didn’t have time. Instead, she bought some parsley from the supermarket and placed it inside one of our packets for display! “It’s all part of good marketing,” Hazel said.
Whilst she organised and controlled it all, she did get the kids involved, having them help out at the market stall, dressed in their uniforms. This created a talking point for customers, and many supported the organisation because of their own childhood memories.
In order to benefit even further, they had a donation tin on hand at the stall, where they found people would simply donate a few coins, or put their change in.
18 remaining items, which Hazel calls “the orphans,” will be sold at the next stall, instead of being returned. Hazel says that they are great products that can easily be on-sold.
The items purchased for the stall were handled separately to the orders from families, meaning that Hazel was then in a position to then order exactly what was required for those families who had placed orders prior to the market.
She says doing it this way “took all the responsibility away from the families” and was “hassle free”. Hazel says it was one less thing for families which were feeling like they had to put their hand in their pockets all the time, and was a great way to not only get the public involved, but to ensure their support.
The 1st Falcon Scouts used Facebook to promote their initiative, helping to spread the word and arrange more orders, but also let people know that something great would be at the markets. Hazel felt this helped immensely.
“We’ll definitely be doing it again. In fact, we’ve organised to appear at the markets in March, just in time for Easter and Mother’s Day,” said Hazel.