Give yourself time to organise your fundraiser and plenty of advance notice to your participants. If possible, plan your fundraising calendar for the year. A few well-run fundraisers per year will be more profitable and successful than many unorganised ones.
People are much more likely to get behind your fundraiser if they know how much you need to raise and what the money will be used for, eg: “We need to raise $1,000 to buy new sports gear”.
Engage With Your Team
It’s essential that your participants know your fundraiser is coming up and what they need to do. Tell people at least 2–3 weeks before the star t of your fundraiser and include clear instructions and deadlines.
Give people the option to make a donation instead of fundraising. Make the donation value higher than the fundraising amount to incentivise getting involved.
Get people involved
Delegate specific tasks, eg: money collection, helping with distribution. Work with teachers, staff or committee members to keep people enthused and involved in the drive.
Improve the success of your fundraiser by promoting it to your wider community. Approach local businesses to display flyers and sell items. Contact your local media with details on your group and why it is fundraising. See our website for advice and templates for contacting media.
Make the fundraiser fun by setting weekly targets, eg: create a money ‘thermometer’ that shows how much money has been received each week. Use assemblies, newsletters, group emails, social media and your website to highlight the progress of the drive. You could also provide prizes and incentives for biggest seller, fastest seller, most creative seller, etc.
Say Thank You
Acknowledging and thanking people is the best way to encourage them to be involved in the next thing you do. Thank people for their individual contributions publically and personally. Eg: call, email or speak with people who did specific tasks or made the most ef for t and thank them by name in your newsletter, at assembly or your next meeting.
Don’t forget to let your community know the results of your drive. Tell them how much you raised and how the money will be used. Let them know that ever y contribution is important and helps strengthen your community and what it can achieve. If you leave your group feeling positive they are more likely to stay involved.