A Curriculum Based Approach to Fundraising - Living Fundraisers


What’s the best way for an early learning centre to raise funds?

You might be surprised to hear that for the Victoria Point Early Learning Centre it was without mentioning money or fundraising at all.

Instead, the centre focused on the learning and development of the children and chose a fundraiser that would support the early learning framework by getting kids involved in creating their own learning experience.

The centre chose our vegie and herb growing kits (mixing the bags so they had 5 of each product) and tied them in with the theme of healthy eating, sustainability and the growth cycle of plants.

The children and their families were encouraged to grow their own products and decide how they would be used. The children were an active part of the process, learning how to care for the plants as well as helping choose the way they were cooked or eaten.

The centre’s weekly newsletter included stories from families showing how successful they had been in growing their own produce and how they harvested and used them. This encouraged the other families to stay actively involved in the process and to share their successes as well.

The centre chose the healthy eating theme because it is supports one of their basic principles but also as an alternative to the chocolate drive being run by the local school. It was easy for parents to see which fundraiser to support.

Trish says that one of the big keys to their success was not focusing on the money. She recommends concentrating on the education of the kids. They should be your main focus anyway. She did not mention money at all and no one even questioned it. Instead she encouraged families to use the products as a way to spend time together and share learning.

Her other tip is not to put pressure on the families to participate. Let them choose to be part of the process. This gave great success with the learning AND with the fundraiser. Some parents even ordered more once the first kits had sold out.

What a clever way to use a fundraiser so that not only do the children benefit from the funds raised, they also benefit from the way it was raised.